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Uncrustables is a $1 billion brand. Now everyone wants in

Summary by KIFI
By Jordan Valinsky, CNN New York (CNN) — One of America’s oldest sandwiches is the newest battleground in the freezer aisle. The humble peanut butter and jelly has been a staple in kitchens for decades, beloved by parents looking to fix a quick meal for their kids. Then the crustless, pre-packaged Uncrustables rolled out in

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Uncrustables is a $1 billion brand. Now everyone wants in

By Jordan Valinsky, CNN New York (CNN) — One of America’s oldest sandwiches is the newest battleground in the freezer aisle.The humble peanut butter and jelly has been a staple in kitchens for decades, beloved by parents looking to fix a quick meal for their kids. Then the crustless, pre-packaged Uncrustables rolled out in grocery

·Panama City, United States
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KIFI broke the news in Idaho Falls, United States on Friday, September 18, 2026.
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