Umpire tells influencers to stop photoshoot during US Open
The chair umpire halted play after guests in a suite filmed with bright lights, and the U.S. Open later reinforced rules for 100 creators.
- The All England Club announced it will not introduce a dedicated accreditation category for influencers at Wimbledon in 2027, and will confiscate disruptive equipment like ring lights to prioritize traditional tennis etiquette.
- This decision follows widespread criticism of the 2026 U.S. Open, where organizers credentialed approximately 100 content creators; viral incidents involving flash photography, ring lights, and excessive noise during matches prompted backlash from players and fans.
- Players including Naomi Osaka and Adrian Mannarino publicly criticized the atmosphere, with Mannarino describing it as "a bit of a zoo," while competitors reported distractions from marijuana smoke to influencers "mouthing TikToks" during play.
- In response to backlash, the U.S. Open increased on-site signage prohibiting flash photography and revoked credentials for two content creators, while reminding ticket holders not to interfere with match competition.
- While tennis organizations aim to reach younger audiences through social media, the controversy underscores the tension between digital engagement and match integrity; Wimbledon intends to establish strict boundaries early to prioritize the player experience.
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104 Articles
London, 8 Sep (EFE).- The Wimbledon tournament will not accredit ‘influencers’ and will thus be demarcated from the polemics that emerged at the current United States Open, where nearly a hundred ‘content creators’ were accredited by the organization and caused problems during the match dispute. The New York tournament [...] The Wimbledon entry will not accredit ‘influencers’ was first published in HolaNews.
Sydney Morning Herald
‘We’re back!’: How influencers (and cannabis) caused a stink at the US Open
From content creators loudly filming videos while a match was being played, to someone in the stands smoking weed, crowd behaviour is under the spotlight in New York.
U.S. Open Influencers Spark Backlash over Ring Lights, Filming as Gauff and Osaka Speak Out
Tournament Expands Creator Access As Viral Disruptions Prompt New Reminders About Tennis Etiquette The U.S. Open’s effort to bring more social media creators into one of tennis’ biggest events is generating plenty of attention — just not always for what is happening on the court. The tournament nearly doubled its official content creator program this year, growing from 54 creators in 2025 to roughly 100 in 2026. But viral videos showing guests f…
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