UMG’s new releases in India will go exclusively to paid streaming subscribers for first 72 hours

UMG’s new releases in India will go exclusively to paid streaming subscribers for first 72 hours

Sir Lucian Grainge, Chairman and CEO of UMG, announced the move on the company's earnings call on Thursday (July 30). Source

Universal Music India to Paywall New Releases for 72 Hours

Major label Universal Music Group’s upcoming releases by Indian and international artists will be available first to paid subscribers for 72 hours across streaming services, following which they will be available on ad-supported platforms. In the Q2 earnings call that took place on July 30, 2026, UMG’s chairman and CEO Lucian Grainge announced the new paywall strategy, Digital Music News reports. Grainge said, “Fans will still have access to the…

Universal Music Group announces “72-hour premium window” for major releases in India

Hot on the heels of EY and IMI’s report that includes recommendations on how to get more Indians to pay for music, Universal Music Group announced in its earnings call […] The post is from Music Ally.