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UMG Launches Twitch Channel, Universal Music Live
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UMG Launches Twitch Channel, Universal Music Live
Universal Music Group is taking the next step in its livestreaming journey. The label has launched a new Twitch channel, Universal Music Live, guided by UMG’s in-house creative division, °1824. The channel will make its debut with a stream from the UMG Grammy Afterparty’s red carpet this Sunday, Feb. 1 at 9 p.m. PT. Viewers can tune in at twitch.tv/universalmusiclive. °1824 is no stranger to Twitch, having produced more than 300 livestreams on t…
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