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'Woke' No More: Jaguar CEO Steps Down After Bizarre Non-Binary Rebrand · American Wire News
Read with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.3 Articles
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'Woke' no more: Jaguar CEO steps down after bizarre non-binary rebrand · American Wire News
The CEO of Jaguar is stepping down after his disastrous idea that the British luxury automobile manufacturer was badly in need of a “woke” rebranding blew up spectacularly, costing the company dearly in terms of public perception and tanking sales. A company spokesperson announced that Jaguar Land Rover CEO Adrian Mardell was calling it a career after three decades, the last three spent as CEO, Reuters reported on Thursday. Last year, the compan…
Jaguar CEO Adrian Mardell steps down amid financial challenges and woke rebranding backlash.
Jaguar CEO Resigns Following Viral Controversy Over Rebranding Campaign
Adrian Mardell, the CEO of Jaguar, is set to retire after three decades with the luxury car brand. His departure comes shortly after the company faced backlash for a controversial rebranding campaign. Mardell has been with Jaguar for 30 years, primarily in finance, before taking on the CEO role three years ago. The reason for his retirement has not been disclosed. The rebrand, which went viral in November, featured an ad campaign titled “Copy No…
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