Ulta Beauty’s Marketplace Launches

Ulta Beauty Launches UB Marketplace, Expanding E-commerce With 100 New Brands

The invite-only platform offers a selection across emerging categories, with plans to scale rapidly.

Ulta Beauty’s marketplace launches

UB Marketplace, which is open to brands by invitation only, is introducing over 100 new brands to start and will scale quickly over the next year or so.

Ulta’s UB Marketplace Is Here — What to Know

Photo: Ulta Beauty Ulta Beauty (NASDAQ: ULTA) has taken an innovative step in its growth strategy with the launch of UB Marketplace, an exclusive digital marketplace focused on beauty, wellness, and lifestyle. Available starting today on ulta.com and the official Ulta Beauty app, this platform represents a new way to bring customers a broader and more curated selection of products. Here’s how it works and what you can expect to find. What is Ult…