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Ulta Beauty CEO says when you get passed up for opportunities, 'you can either choose to be bitter or you can be better'

Ulta Beauty's CEO Steelman has boosted loyalty membership and introduced AI, leading to a 26% stock increase despite economic uncertainty.

Summary by Fortune
Being snubbed or overlooked for a role is a near universal experience in a career journey. When a setback hits, you should face it with grace and persistence, not resentment, according to Ulta Beauty CEO Kecia Steelman.  “There have been times in all of our careers where we’ve been passed up, or we didn’t get that next role when we felt like we were ready for it,” Steelman said at Fortune’s Most Powerful Women Conference in Washington, D.C., on …

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Fortune broke the news in New York, United States on Tuesday, October 14, 2025.
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