Ukrainian attacks on Wildberries strike at heart of Russia Inc
Warehouse workers were evacuated and deliveries rerouted after the strike sparked a fire at the regional hub, officials said.
- On July 23, Ukrainian drone strikes hit Wildberries facilities in Elektrostal, destroying inventory and disrupting logistics for Russia's largest e-commerce retailer.
- Kyiv targets the company because it reportedly supplies goods to Russian soldiers, including military equipment, forcing the retailer to decentralize its logistics network across Russia.
- Businessman and owner Vasily Klimov, who operates in Moscow, reports financial losses and is attempting to sell his pick-up point due to the disruptions.
- Lenders have begun creating loan-loss provisions following the attacks, while the Kremlin is discussing potential support for Wildberries, which handles a significant portion of Russia's economy.
- Staff members express concern for their safety, and competitors are monitoring whether supply disruptions will affect the broader e-commerce market as the company seeks new partners across Russia.
108 Articles
108 Articles
Researcher Antony Dabila deciphers Kyiv's targeting of warehouses of a firm built as a "hybrid between Amazon, Leboncoin and Vinted." According to him, the objective is to destabilize the "autocracy-for-stability" contract on which Putin's regime is based.
Russia’s Authoritarian Neoliberalism Reaches Its Limits
While Russian forces nightly attack Ukrainian cities with long-range missiles — killing increasing numbers of civilians since the reduction of US military aid to Kyiv — this year has seen Ukraine escalate its own long-range campaign against Russia. Drones have targeted two types of infrastructure important to Russians’ sense of normality: the logistics hubs for Wildberries, an Amazon-style online marketplace which is Russia’s single largest good…
Ad Spending on Wildberries Nosedives After Ukrainian Drone Attacks, Kommersant Reports
Advertisers are slashing their ad budgets on Wildberries after a series of Ukrainian drone attacks on the company’s warehouses, the Kommersant business newspaper reported Wednesday, citing sources at major ad agencies.
Ukraine’s Drones Hit a Juicy Target
“Yesterday I was a millionaire — and today I have nothing, absolutely nothing left.” Katya, a dolled-up beauty blogger who sold her makeup brand on the Russian e-commerce platform Wildberries, was speaking through tears into a tiny microphone for her Instagram audience. Her entire stock had been destroyed, she said, after Ukrainian drones had struck several Wildberries depots around the country, sending goods worth almost $2 billion up in flames…
Ukraine is attacking 'Russia's Amazon', and it could lead to a bigger prize
On the outskirts of Russian cities, warehouses belonging to the country's largest online retailer have been struck by Kyiv's drones and some analysts say it could lead to a financial crisis.
The attack took place in the Russian oblast of Voronej. The leader of the Ukrainian army's unmanned system forces said on Monday that the strikes against the logistics centres in Wildberries were aimed at making the Russians feel the consequences of the war and that they would not cease until rapid repairs of the network became impossible.
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