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UK retailers turning to WhatsApp for customer services, study finds - InternetRetailing
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UK retailers turning to WhatsApp for customer services, study finds - InternetRetailing
Major high street brands such as John Lewis, Next, B&Q and M&S are enhancing their customer service offerings driven by a rise in WhatsApp usage and chatbot integration, according to a new survey. In an audit of the customer service performance of the UK’s top retailers, CM.com found that retailers employing WhatsApp channels for customer service dramatically outperform their competitors when it comes to the speed and effectiveness of their resp…
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