UK marketers struggle with brand differentiation as AI rises

NODE - The great funnel collapse: When AI becomes the audience

Brand new research from Graphite reveals a truly startling statistic: over 50% of all articles on the internet are now completely AI-generated. It’s not just proof that the web is already saturated with non-human content, it’s evidence that the content we consume is growing a mind of its own. But this statistic isn’t the real story. The real disruption isn’t that AI is producing the content; it’s that AI is about to become the audience. This for…

UK marketers struggle with brand differentiation as AI rises

Nearly a third of UK marketers find it tough to differentiate their brands amid rising competition and AI-generated content as 2026 approaches.