US Edition
University of Kentucky Extends Historic Multimedia Rights Partnership with JMI Sports
The $465 million deal expands UK Athletics' partnership with JMI Sports, adding NIL support, facility advice, and a revenue-sharing model allocating 80% of net income to UK and Champions Blue.
Summary by Athletic Business
2 Articles
2 Articles
UK, JMI Sports sign deal worth $465 million
LEXINGTON, Ky. (KT) – The University of Kentucky and JMI Sports, a leading multimedia rights and venue development company, have announced an historic multimedia rights agreement valued at more than $465 million. The agreement, which extends the existing contract between UK and JMI Sports through 2040, would rank among the largest deals in college athletics. The expanded partnership was announced Tuesday, during the inaugural meeting of the Cham…
·Stanford, United States
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Leaning Left0Leaning Right1Center1Last UpdatedBias Distribution50% Center, 50% Right
Bias Distribution
- 50% of the sources are Center, 50% of the sources lean Right
50% Right
C 50%
R 50%
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