Skip to main content
See every side of every news story
Published loading...Updated

UK consumer morale inches up despite economic worries, GfK says

Household resilience lifted key confidence measures despite a two-point drop in economic expectations, with the Major Purchase Index 10 points higher than last year, GfK data shows.

  • This month, the long-running Consumer Confidence Index rose one point to minus 16, reflecting household resilience rather than optimism, Neil Bellamy said it marks 10 years since positive territory.
  • Observers say the shift echoes late 2022 period of political and economic uncertainty, with consumers reverting to cautious, self-reliant behaviours amid unease about the economy.
  • The Major Purchase Index climbed one point to minus 10 this month, 10 points higher than last year, as consumers focus on controlling spending and saving.
  • Despite some gains, mixed signals leave consumers cautious as perceptions of personal finances improve but concerns about the wider economy dampen the short-term outlook.
  • Expectations for the general economic situation over the coming 12 months fell two points to minus 31, though that is three points higher than last January, while confidence in personal finances over the next year rose four points to six.
Insights by Ground AI

17 Articles

Center

Consumer sentiment improved in January both month-on-month and year-on-year. Compared to December, the consumer confidence indicator was up three percentage points, and compared to January last year, it was up eight percentage points, the National Statistical Office announced today.

Evening StandardEvening Standard
+2 Reposted by 2 other sources
Center

‘Resilient’ households behind slight rise in consumer confidence

GfK’s long-running Consumer Confidence Index increased by one point to minus 16, marking 10 years since the barometer was last in positive territory.

·London, United Kingdom
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 57% of the sources are Center
57% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Drapers broke the news in on Thursday, January 22, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal