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UK Chocolate Brand Sold at Aldi, Tesco and Asda Set to Close as It Enters Liquidation

A London Gazette notice published on Wednesday announced Icon Foods Ltd entered liquidation after liquidators were appointed on March 2, 2026. Steven Edwards and Mark Holborow, partners at Crowe U.K. LLP, were named joint liquidators to oversee the winding up process.
Directors concluded the business could no longer meet its financial obligations, prompting the Creditors' Voluntary Liquidation after a creditors' meeting passed resolutions to wind up operations. Insolvency specialists Oliver Elliot note firms may enter a CVL for various financial reasons.
Founded as enjoy-i in 2010 and rebranding as Icon Foods 12 years later, the Woodford Green company produced Impulse Bars and Mixed Chocolate Doy Packs stocked by Tesco, Asda, Morrisons, Aldi, WH Smith, Iceland, Home Bargains, Co-op and Spar.
Joint liquidators Edwards and Holborow will manage asset realisations and creditor claims as the business winds down, affecting suppliers, staff and retailers stocked by Icon Foods. Short-term supply disruption may impact major retailers that carried the brand's products.
The liquidation adds to a turbulent start to 2026 for the UK high street, where comparable collapses include the original East India Company, which owed £163,105 to staff and £193,789 in tax. Claire's, The Original Factory Shop and LK Bennett have also entered administration this year.

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