UK based cosmetics brand LUSH enters Indian market via D2C platform

Lush returns to India with online launch and planned store roll-out

UK-based cosmetics company Lush has re-entered the Indian market after almost 20 years, through a licensing partnership with Bilberry Brands.The post Lush returns to India with online launch and planned store roll-out  appeared first on Retail Insight Network.

Lush relaunches into India with new D2C site after almost two decades

Consumers in India are now able to shop the British cosmetics giant through a new direct-to-consumer (D2C) website dedicated to the market, lush.in

UK based cosmetics brand LUSH enters Indian market via D2C platform

New Delhi: Global cosmetics brand LUSH has launched its online platform in India, Lush.in, offering consumers access to its range of handmade, cruelty-free beauty products. The brand enters India through a Licensee Agreement with Bengaluru-based Bilberry Brands India and plans to expand its retail presence with physical stores in key markets in the coming months. Commenting on the launch, Rowena Bird, Co Founder, LUSH, said, “We are absolutely t…