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UK and European Alcohol Industry Reels from Impact of Trump Tariffs

  • Ireland's dairy and alcohol sectors will face US tariffs of 20%, significantly impacting businesses like Tirl�n, which will see a 20% tariff while UK competitors face a 10% rate.
  • Bill O'Keeffe from the Irish Farmers' Association stated that 15% of Irish dairy exports go to the US, posing risks for major brands like Kerrygold.
  • Irish distilleries are concerned about the impact of tariffs on their market share, with a note on the importance of maintaining competitiveness with UK brands.
  • Some Irish businesses see potential opportunities in new markets outside of the US, as expressed by Alice Carroll of Foxes Bow.
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WTX News broke the news in on Tuesday, April 1, 2025.
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