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UIDAI Launches Aadhaar’s Mascot ‘Udai’, to Humanise Digital Identity

Udai mascot, chosen from 875 national entries, aims to enhance communication on Aadhaar services for over a billion Indians, promoting trust through public participation, UIDAI said.

  • On Thursday, the Unique Identification Authority of India launched Udai, a resident-facing mascot, and Neelkanth Mishra, Chairman, UIDAI unveiled it at a function in Thiruvananthapuram.
  • Through a national contest, UIDAI held design and naming competitions on the MyGov platform that attracted 875 entries from across the country.
  • UIDAI said the mascot will simplify communication on Aadhaar updates, authentication, offline verification and selective data sharing, while the Ministry of Electronics and IT said it will make Aadhaar information more relatable and people-friendly.
  • UIDAI said the launch simplifies Aadhaar communication for over a billion residents of India, and officials noted the strong response shows citizens deeply connect with Aadhaar as a public good.
  • The competitions produced winners including Arun Gokul, mascot designer , Idris Dawaiwala , Krishna Sharma , Riya Jain , and Maharaj Saran Chellapilla .
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14 Articles

Tribune IndiaTribune India
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UIDAI launches Udai, official Aadhaar Mascot, to boost public awareness of Aadhaar services - The Tribune

The initiative is aimed to make information regarding updates, authentication, offline verification, and new technology adoption more relatable and people-friendly for residents.

·Chandigarh, India
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UIDAI Chairman Neelakanth Mishra released the mascot at a function held in Thiruvananthapuram. A ceremony was also held to felicitate the winners of the competition.

·Kerala, India
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indianewsdiary.com broke the news in on Thursday, January 8, 2026.
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