US EditionUFC's first Paramount+ fight card averages nearly 5 million views
UFC 324 set a new Paramount+ record with 4.96 million average viewers and reached 7.18 million global households in its exclusive streaming debut.
- UFC 324 from Las Vegas on Saturday averaged 4.96 million viewers on Paramount+, making it the platform's largest exclusive live event to date, according to Adobe Analytics.
- The UFC struck an exclusive deal with Paramount worth $7.7 billion, shifting distribution from ESPN and removing pay-per-view fees for U.S. and Latin America viewers.
- The card reached 7.18 million global households, Paramount Global reported, and UFC 324 peaked at 5.93M concurrent streams using Nielsen and Adobe Analytics data.
- Measurement firms say the card's household reach topped nearly a decade of events, though methodology matters, as Adobe Analytics and Nielsen noted figures exclude co-viewing and delayed viewing.
- Justin Gaethje's victory positions him to challenge Ilia Topuria in 2026, with UFC 325 from Sydney on Jan. 31 and Paramount+ offering preliminary fights at no extra cost in Australia.
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Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers
Justin Gaethje (right) defeated Paddy Pimblett in the main card of the inaugural UFC event on Paramount+.Chris Unger/Zuffa LLCParamount+ brought in about 1 million new customers on the day of its first UFC event, an exec told staffers.The event was the second-most-streamed sporting event on Paramount+, this person said.Paramount previously announced that its UFC broadcast had just under 5 million average viewers for the main card.UFC is already …
Associated Press News
UFC's first Paramount+ fight card averages nearly 5 million views
UFC's first fight card on Paramount+ averages nearly 5 million views, marking the streaming platform's largest exclusive live event since its launch in March 2021.
The First UFC Card On Paramount Did INSANE Numbers (Almost 6 Million Concurrent Streams)
I've been a fan of the UFC for a very long time now - since Brock Lesnar debuted in 2008. Over the course of those almost twenty years now, I've noticed two massive points for growth in the sport: The...
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