Dana White: 'Pay-per-View Is Not Dead'

UFC’s Dana White Changes Stance: Pay-Per-View Isn’t Dead Yet

Dana White has walked back his declaration that pay-per-view is dead, just 24 hours after announcing the UFC’s groundbreaking $7.7 billion deal with Paramount+. The UFC president initially proclaimed the end of the pay-per-view model during Monday’s announcement of the seven-year Paramount partnership. The deal will make all 13 numbered UFC events and 30 Fight Nights available on Paramount+ without additional fees starting in 2026, marking what …

Dana White: 'Pay-per-view is not dead'

On Monday, the news broke that Paramount and TKO Group Holdings, Inc. had inked a seven-year media rights agreement in which Paramount will become the exclusive home of all UFC events in the U.S. beginning in 2026.The deal, worth $7.7 billion, moves away from UFC’s existing pay-per-view model in favor of making premium events available at no additional cost to Paramount subscribers. The UFC moving away from PPV dominated the headlines, but UFC C…