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After 75 Years of Existence, Ufc-Que Choisir Becomes What to Choose Together
10 Articles
10 Articles
The independent body that celebrates its 75 years of existence announced this change of name and identity on Monday, 20 April.
For the consumer advocacy association, which claims 90,000 "daily disputes" resolved each year, this name change is also part of a process of clarification and readability.
The acronym UFC-Que Choisir has been established for decades on magazine covers, in comparatives and TV sets. However, this familiar benchmark of consumption has been a turning point: for its 75th anniversary, the consumer association has announced that it will abandon this historic name in favour of a new banner. Indeed, created in 1951 by André Romieu, Dean of Consumer Associations in Western Europe, UFC-Que Choisir will adopt another name fro…
For decades, she has been accompanying the French in their daily choices. But today, the UFC-Que Choisir is about to turn an important page in its history. On the occasion of its anniversary, the well-known association of the general public announces a change that could surprise. Behind this decision, a desire to reinvent itself without denying its identity. According to the information relayed by RTL, this evolution does not concern only its na…
After 75 years of existence, the famous consumer advocacy association UFC-Que Choosing changes its name to become What to Choose Together. This rebranding is accompanied by a new visual identity and the launch of a free platform, "Que Choosing Claims", designed to facilitate the resolution of daily disputes for all citizens.
What to Choose Together: the metamorphosis of a consumer defense giant After 75 years of existence under the name UFC-Que Choosing, the most influential French consumer defence association is beginning its transformation. What To Choose Together, this is the new name officially adopted on April 22, 2026, marking a major strategic evolution for an organization that has between 110,000 and 120,000 members across Hexagon. This metamorphosis is acco…
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