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How Many People Watched the UFC White House Card? How MMA Event Compared to 2026 Super Bowl
The streaming service said the White House card became its most-watched program, with 7 million U.S. viewers and 17 million total across the Americas.
Paramount+ reported that UFC Freedom 250 reached 17 million total viewers across the United States and Latin America, averaging 7 million viewers in the U.S. as the company's largest exclusive live event.
The event took place Sunday on the White House South Lawn, celebrating the 250th anniversary of the United States and President Donald Trump's 80th birthday.
UFC CEO Dana White had predicted "Super Bowl-type numbers," but the 17 million viewers fell 117m short of the 124.9 million average for February's Super Bowl LX.
Major events like the NBA Finals averaged more than 20 million viewers, while Netflix's 2024 boxing event featuring Jake Paul and Mike Tyson attracted more than 108 million viewers.
Despite the lower official figures, Paramount recently announced the expansion of UFC Numbered Event Main Card rights to Canada beginning in 2027, demonstrating mainstream appeal.