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Udon Doughnuts boom in popularity, get a whole new look at Japanese restaurant chain
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Udon Doughnuts boom in popularity, get a whole new look at Japanese restaurant chain
Behold the Udonuts, with a texture like no other doughnut in Japan. In June last year, udon chain Marugame Seimen transformed noodles as we know them by releasing an innovative new sweet called “udonuts“. Made from udon noodle flour, these doughnut bites have been selling like crazy, with over 15 million sold in the ten months since their debut. Now, the chain has quietly opened a specialty store called “Marugame Udonuts-ya”, with “ya” being the…
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