'Star Wars Outlaws' Fell Short Because Of One Painfully Consistent Trend

'Star Wars Outlaws' Fell Short Because Of One Painfully Consistent Trend

UbisoftIt’s no secret that Star Wars Outlaws, the science-fantasy franchise's first foray into the open-world genre, wasn't the hit that publisher Ubisoft expected it to be. The game’s sales didn’t reach the heights one would expect. And despite developer Massive Entertainment releasing multiple updates to address issues players had, the initial lukewarm critical reception still hangs over the game nearly a year after launch.This week, Ubisoft C…

Ubisoft Blames Disney/Lucasfilm and State of Modern Star Wars for Failure of Star Wars: Outlaws

Star Wars Outlaws, an open-world action-adventure game developed by Massive Entertainment and published by Ubisoft, was released on August 30, 2024, for PlayStation 5, Xbox Series X/S, and PC. Billed as the first open-world Star Wars game, it promised players the chance to explore the galaxy as a scoundrel named Kay Vess, engaging in heists, space combat, and interactions with criminal syndicates between the events of The Empire Strikes Back and…

Ubisoft CEO Yves Guillemot Blames Star Wars Brand for 'Outlaws' Missing Sales Targets

During a recent general meeting at Ubisoft, CEO Yves Guillemot was asked about Star Wars Outlaws failing to meet sales targets, and he responded by saying the current state of the Star Wars brand is to blame as it’s currently “in a bit of choppy waters”. In the meeting, Guillemot was asked by a shareholder, “What have you learned from the failure [of Star Wars Outlaws] in terms of sales? Have you learnt anything new in terms of pricing, in terms…

Ubisoft CEO says Star Wars Outlaws tanked because people are bored of Star Wars: 'The brand it belonged to was in a bit of choppy waters'

Correct, he is.