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Ubisoft's Calling Its Next Push Into Gen-AI Game Development Motherbrain, According to New Trademarks From the Assassin's Creed Maker

Game File says the term covers software for creating games, research and AI as a service, as Ubisoft expands its generative AI work.

Summary by Eurogamer.net
Ubisoft is internally calling its latest generative-AI initiative 'Motherbrain' - you know, like the evil supercomputer turned gross brain-in-a-jar monster from Nintendo's Metroid series - according to trademarks filed by the Assassin's Creed and Far Cry publisher.

4 Articles

Ubisoft seems to call his latest Generative AI initiative "Motherbrain" internally. Just like the evil supercomputer from Nintendo's Metroid series, which turns into a disgusting brain-in-glass monster, at least from trademark filings by the publisher behind Assassin's Creed and Far Cry. more

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Kotaku broke the news in New York, United States on Monday, September 28, 2026.
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