UAE rises in global soft power influence  – Asian News from UK

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UAE among top 10 in the world in soft power

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US & China Lead Soft Power 2025, UAE & Africa Gain Ground

The Global Soft Power Index is an annual report by Brand Finance that evaluates 193 nations based on insights from 173,000 respondents, including policymakers, business leaders, and civil society members. The index ranks nations from the world based on factors such as international relations, governance, business, innovation, and cultural influence. This year the report came […]

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UAE rises in global soft power influence  – Asian News from UK

The Global Soft Power Index 2025 was announced at the Global Soft Power Summit, bringing together leading policymakers, business executives, and global influencers.  The UAE has secured 10th place globally in the Global Soft Power Index 2025. The UAE’s Nation Brand also witnessed a significant increase in its value from $ trillion to 1.223 trillion dollars in 2025.  The Global Soft Power Index, published by Brand Finance, evaluates 193 countries…