Startup Wants To Bring Back Twitter - But X Is Fighting It
Operation Bluebird says X abandoned the famous Twitter marks after the rebrand, while X seeks to block the startup’s rival site in federal court.
- On August 27, Stephen Coates launched Twitter Now, a social media platform escalating a trademark dispute with Elon Musk and the Corporation over the abandoned Twitter brand.
- Operation Bluebird petitioned the Trademark Office to cancel the Twitter trademarks, citing abandonment; U.S. law holds non-use for three consecutive years constitutes prima facie evidence of abandonment.
- Judge Colm Connolly of the District Court in Delaware reportedly assessed in April that the Corporation gave up intellectual property claims over the iconic bird logo and "tweet."
- The Corporation filed for a preliminary injunction against Operation Bluebird last December to block the startup, yet the platform launched despite no written order resolving the application.
- Elon Musk replaced the Twitter identity in a highly visible rebrand, a move experts say highlights legal consequences of publicly abandoning a famous brand. Coates stated the new platform builds "a public square organized around trust, transparency, and user choice.
15 Articles
15 Articles
Stephen Coates, a former Twitter employee, launched the Operation Bluebird startup in Virginia to revive the old social network under its original name. An American court ruled that Elon Musk might have...
Is Twitter Really Coming Back?
The US startup Operation Bluebird has launched a new social media platform under the Twitter name, claiming that Elon Musk's X Corporation abandoned the trademark. The post Pssst, Hey There Elon Musk! Twitter Is Coming Back appeared first on CleanTechnica.
Twitter appears to be making a comeback, but this time in a new form. A startup co-founded by former Twitter general counsel and board member Stephen Coates has launched the Twitter.now platform, despite a legal battle with Elon Musk’s X company. Coates announced the launch on LinkedIn with the message: “Forget X. The bird is back.” The new platform resembles the old Twitter and aims to give users more control over the content that appears on th…
Three years after Musk renamed Twitter to X, old Twitterers have relaunched the medium. Musk has filed a lawsuit against Operation Bluebird, the company behind it.
Musk spent billions to buy Twitter and remove the name. Now Twitter is back to challenge the Tesla creator.
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