TV Viewing Hits 12-Month High in January, Cable Rebounds From Lows

TV Viewing Hits 12-Month High in January, Cable Rebounds From Lows

TV viewing in the United States in January hit its highest level in a year, according to Nielsen’s monthly Gauge report.

TV Viewing Hits 12-Month High in January

According to Nielsen’s latest The Gauge report, TV viewing rose to a 12-month high in January, with overall viewing up 3.7 percent over December, fueled by a 9 percent monthly increase in cable viewership. The post TV Viewing Hits 12-Month High in January appeared first on WORLD SCREEN.

TV Viewing Hits 12-Month High

Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts

‘TV Viewing’ Hits Year-long High, Says Nielsen

Television viewing climbed to a 12-month high in January 2026, with overall viewing up 3.7% over December 2025. This, says Nielsen, was fueled by a 9% monthly increase in cable viewership — in combination with major sports events, returning broadcast dramas and winter weather that kept audiences in front of their TVs. Please Login to view this premium content. (Not a member? Join Today!)