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The Swiss Television Sector Agrees on a Common Model for Tv Replay Advertising

Summary by rts.ch
The Swiss television sector has agreed, in collaboration with the SSR, on a model specially developed for replay TV advertising. The aim is to strengthen the conventional TV advertising market in decline through a delayed advertising, based on the user.
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The Swiss television sector has agreed, in collaboration with the SSR, on a model specially developed for replay TV advertising. The aim is to strengthen the conventional TV advertising market in decline through a delayed advertising, based on the user.

From November 2025, the TV providers will implement the advanced model for so-called replay ads together with the distributors and the marketers.

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persoenlich.com broke the news in on Thursday, August 14, 2025.
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