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Hollywood Calling? Prince Sverre Magnus of Norway Has Registered a Photo and Film Company, but What Does It Say About His Mysterious Royal Role?

Summary by Tatler
Crown Prince Haakon and Crown Princess Mette-Marit of Norway have long kept their cards close to their chest when it comes to their son's future: so what's next for Prince Sverre Magnus?

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Norwegian Prince Sverre Magnus has started his own company. Norwegian TV 2 reports that the son of Crown Prince Haakon and Crown Princess Mette-Marit has founded the sole proprietorship Sverre Magnus Productions. It is a film and photo production company.

·Amsterdam, Netherlands
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The spokesman for the Royal House of Norway confirms that the young man wants to gain experience in the sector. His father, Crown Prince Haakon, had already warned that Magnus would not play a permanent role in the Royal Family and would have to “find something he wants to do in life.”

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Prince Sverre Magnus starts his own film and photo production company The company, which was registered on May 8, will engage in film and photo production. This is confirmed by the Palace's communications manager, Guri Varpe, to TV 2. – He will use the experience he gains from this to further develop his expertise in film and photography, and learn more about running a business, Varpe says. The development comes as a surprise to the TV channel'…

Prince Sverre Magnus (19) is starting his own film and photo production company. The sole proprietorship has been named Sverre Magnus Productions, reports TV 2. The Palace's communications manager, Guri Varpe, confirms this to TV 2. “He will use the experience he gains from this to further develop his expertise in film and photography, and learn more about running a business,” says Varpe.

·Norway
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Will further develop expertise in film and photography.

·Oslo, Norway
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VG broke the news in Oslo, Norway on Thursday, July 3, 2025.
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