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Turning Point USA Streams Alternative Super Bowl Halftime Show Featuring Kid Rock

Turning Point USA's alternative halftime show drew over 25 million views on YouTube and Rumble, featuring country artists as a conservative counter to Bad Bunny's NFL performance.

  • On Super Bowl Sunday, Turning Point USA aired an 'All‑American' halftime show headlined by Kid Rock with Brantley Gilbert, Lee Brice and Gabby Barrett, streamed on YouTube and Rumble to millions of viewers.
  • Turning Point USA staged a pro-American, family‑friendly counterprogramming amid conservative backlash over Bad Bunny's selection as NFL's official Super Bowl halftime headliner.
  • On the livestream, organizers ran a 15-minute countdown, conservative ads, a Pete Hegseth intro, and a Charlie Kirk tribute, while licensing hurdles blocked streaming on X and Kid Rock briefly left the stage during a violin and cello interlude.
  • Organizers estimate the broader social reach exceeded 20 million as final analytics arrive, while Andrew Kolvet, TPUSA spokesperson, said turnout "blew our minds" and the nonprofit plans another concert in 2027.
  • Bad Bunny's official halftime drew an estimated 126 million viewers, dwarfing most online alternatives, while a YouGov poll showed sharp partisan divides favoring each show, experts say.
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“We’re not savages, we’re not animals, we’re not aliens. We’re human. We’re Americans,” said Benito Antonio Martínez Ocasio, Bad Bunny, receiving a Grammy award on February 1. A week later, in San Francisco, in the most watched half-time Super Bowl, Puerto Rican singer claimed Latino culture and America for all countries on the continent, fueling Donald Trump’s anger.

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Bad Bunny halftime show and Turning Point: How many people watched in the US

Bad Bunny's Super Bowl halftime show was the fourth most-watched in recorded history as Turning Point USA's alternate "All-American" show topped out at about 5 million live views on YouTube.

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UPI broke the news in Washington, United States on Sunday, February 8, 2026.
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