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Swizz Beatz Defends Timbaland’s AI Ventures Despite Fierce Backlash

  • On June 5, 2025, Timbaland introduced Stage Zero, a new company centered on artificial intelligence in entertainment, debuting its first AI music artist named TaTa.
  • Timbaland's AI venture into 'artificial pop' arises amid broader debate over AI's impact on human creativity and music ethics.
  • Stage Zero aims to create autonomous AI artists, with Timbaland describing TaTa as a living, learning musician and the start of a new genre.
  • Timbaland described his work as creating new frameworks, narratives, and talent from the ground up, and revealed that his collaboration with Suno has resulted in the rapid production of 50,000 songs.
  • The venture sparked backlash from industry figures and fans, raising concerns about AI threatening human artistic expression and copyright issues.
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The American producer Timbaland wants to be one step ahead by launching his label Stage Zero, A Pop's first label.

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106.7 WTLC broke the news in on Monday, June 9, 2025.
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