Swizz Beatz Defends Timbaland’s AI Ventures Despite Fierce Backlash
- On June 5, 2025, Timbaland introduced Stage Zero, a new company centered on artificial intelligence in entertainment, debuting its first AI music artist named TaTa.
- Timbaland's AI venture into 'artificial pop' arises amid broader debate over AI's impact on human creativity and music ethics.
- Stage Zero aims to create autonomous AI artists, with Timbaland describing TaTa as a living, learning musician and the start of a new genre.
- Timbaland described his work as creating new frameworks, narratives, and talent from the ground up, and revealed that his collaboration with Suno has resulted in the rapid production of 50,000 songs.
- The venture sparked backlash from industry figures and fans, raising concerns about AI threatening human artistic expression and copyright issues.
13 Articles
13 Articles

Timbaland Announces Work With AI Artist, Sparking Criticism
Source: Prince Williams / Getty Veteran producer and artist Timbaland is now working with artificial intelligence, announcing that he’ll also be working with a new AI artist as part of a venture with an AI company. But the news has caused some backlash. Timbaland has launched Stage Zero, an AI-focused entertainment company, which he claims has signed the first-ever AI artist named TaTa. “I’m not just producing tracks anymore. I’m producing syst…
Swizz Beatz Defends Timbaland’s AI Plans
Swizz Beatz has come to Timbaland’s defense as he’s facing backlash for his use of AI. Timbaland is planning a record label and looking to sign an AI artist. According to Swizz, Timbaland’s Verzuz collaborator, this is a great move for th future of music. “I’m happy that Tim is into AI,” Swizz said during a conversation on a live stream featuring Timbo, Young Guru, and 19Keys. “Because all the white people are in it. Why we can’t get in it? I do…
The American producer Timbaland wants to be one step ahead by launching his label Stage Zero, A Pop's first label.
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