You've Heard of Dive Watches. Are High-End Cycling Watches the Next Frontier?

You've Heard of Dive Watches. Are High-End Cycling Watches the Next Frontier?

Tudor is going all-in on pro cycling, but are we even clear on what a cycling watch is? Tudor What is a cycling watch? Well, if you ask most people who cycle as a hobby, you’ll probably get an answer that sounds a lot like your typical fitness watch. In other words, it will probably be a GPS-capable smartwatch from Garmin or a similar brand that tracks distance, calories burned and other metrics important to bike riders. But, like all sports…

Tudor Is Investing Heavily In Cycling—And It's Working

Julian Alaphilippe was sitting by himself, quietly working through a mountain of perfectly placed carbohydrates when I arrived. I had just landed in Québec City and was still trying to get my bearings when I spotted him across the lobby of the team hotel, the undeniable star of French cycling, two-time World Champion, the winner of six Tour de France stages, and the marquee signing for Tudor Pro Cycling this year. I shook his hand, introduced my…