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Tsutaya Juzaburo's secret strategy to win the publishing race

Summary by toyokeizai.net

During the An'ei era (1772-1781), "kibyōshi literature" (illustrated novels for adults with yellow covers) became very popular among the common people of Edo. In the beginning, the leading publisher of kibyōshi was Urokogataya, a long-established Edo publisher. The popular playwright Koikawa...

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Tsutaya Juzaburo's secret strategy to win the publishing race

During the An'ei era (1772-1781), "kibyōshi literature" (illustrated novels for adults with yellow covers) became very popular among the common people of Edo. In the beginning, the leading publisher of kibyōshi was Urokogataya, a long-established Edo publisher. The popular playwright Koikawa...

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toyokeizai.net broke the news in 18 hours ago on Saturday, February 22, 2025.

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