Media Literacy Is Not the Silver Bullet to the Challenge of Media Sustainability

Media literacy is not the silver bullet to the challenge of media sustainability

All the key points from PINF’s evidence to the House of Lords inquiry into media literacy. Falling trust in media is a huge challenge. Less than one in four people in the UK trust the news and four in ten people are sceptical of news production processes. To address the problem of low trust and provide the most value for local communities, PINF is on a mission to regenerate local news in the UK by 2035. Last Tuesday, the House of Lords Communica…