Trump's tariff threats inspire an 'Elbows Up' movement in India — minus the hockey

Trump's tariff threats inspire an 'Elbows Up' movement in India — minus the hockey

Lawmakers and business leaders in India calling on people to boycott U.S. products in response to Donald Trump's tariff threats.

Coca-Cola Navigates 'Buy Local' Movement in India Amid U.S. Tariff Dispute

Coca-Cola is navigating a new wave of challenges in India, as a 50% tariff on Indian goods imposed by the U.S. has galvanized a nationalistic “buy local” movement and sparked calls for consumer boycotts. This resurgence of anti-American sentiment, championed by a faction of Indian business leaders and supporters of Prime Minister Narendra Modi, threatens to disrupt a vital growth market for the beverage giant. The trade tensions stem from the Tr…

Trump's Tariff Threats Spark India's Bold 'Elbows Up' Movement - Economic Impact & Analysis

Amid escalating trade tensions sparked by former U.S. President Donald Trump’s tariff threats, a unique cultural phenomenon is gaining momentum in India. Dubbed the “Elbows Up” movement, this initiative encourages citizens to greet one another with elbow bumps – a gesture that has taken on new significance in the wake of global health concerns and diplomatic strains. Distinct from the sport it nominally references, the movement underscores a ble…