US Edition
Trump on Sydney Sweeney controversy: If she’s Republican ‘I think her ad is fantastic’
UNITED STATES, AUG 4 – President Trump praised Sydney Sweeney's American Eagle jeans ad after learning she is a registered Republican in Florida, with the brand's stock rising 15% following his endorsement.
- On Monday, August 4, 2025, President Donald Trump praised Sydney Sweeney’s American Eagle campaign via Truth Social, calling it the 'HOTTEST' ad out there.
- On July 23, 2025, American Eagle’s `Great Jeans` campaign launched, with critics alleging it evoked eugenics, a discredited belief system, sparking social media backlash.
- American Eagle stock surged more than 15% after Trump's post and later surged by 15% following his praise on Truth Social, CNBC reported.
- American Eagle said Saturday that the ad campaign 'is and always was about the jeans' despite criticism likening it to 'Nazi propaganda' and a 'racialized dog whistle' on Friday.
- American Eagle forecasts a 5% revenue decline and 3% decrease in comparable sales this quarter, with overall shares down more than 27% year-to-date, leaving long-term outlook uncertain.
190 Articles
190 Articles
The Sweeney ad 'controversy' is cancel-culture bait — Democrats beware
Trump shared his thoughts on Sweeney following reports that she was registered to vote as a Republican in Florida in 2024, saying, “If Sydney Sweeney is a registered Republican, I think the ad is fantastic."
Trump gushes over 'good jeans' actress as controversy swirls
The world can rest a little easier, because President Donald Trump has finally weighed in on actress Sydney Sweeney’s American Eagle ad that has the internet up in arms. And, naturally, the deciding factor for the president went as deep as most matters concerning the administration these days—her party affiliation. “She’s a registered Republican?!” Trump, seemingly shocked, asked reporters from the tarmac Sunday. “Oh. Now I love her ad!” Conti…
Sydney Morning Herald
The AgeASX set to jump as Wall Street rallies; $A steady
US stocks rallied on Monday and won back most of their sharp loss from last week, when worries about how President Donald Trump’s tariffs may be punishing the economy sent a shudder through Wall Street.
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