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Trump family’s World Liberty Financial token opens for trading

World Liberty Financial tokens, backed by the Trump family, launched on major exchanges with $500 million earned so far; 75% of tokens remain locked to limit immediate sales.

  • Donald Trump Jr., Eric Trump, and Barron Trump are named as the "founders" of World Liberty Financial, alongside Steve Witkoff's sons.
  • The Wall Street Journal noted that the Trump family could see its holdings increase by $5 billion on the first trading day of $WLFI.
  • World Liberty Financial's $WLFI tokens began trading on September 1, but their value declined on the opening day.
  • President Trump signed legislation creating a regulatory framework for stablecoins while promoting crypto-friendly policies during his 2024 campaign.
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The family of U.S. President Donald Trump increased his net worth on Monday to about $6 billion, on the first day of the cryptocurrency listing of his World Liberty Financial project.

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Kingston Whig-Standard broke the news in Kingston, Canada on Monday, September 1, 2025.
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