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Trump calls on Cracker Barrel to restore its old logo

President Trump advised Cracker Barrel to reverse its logo change after the chain lost nearly $100 million in market value amid conservative backlash against the rebrand.

  • Donald Trump applauded Cracker Barrel's decision to revert to its old logo, stating, "All of your fans very much appreciate it."
  • Following customer backlash, Cracker Barrel announced its new logo "is going away" and the traditional character will remain.
  • Cracker Barrel emphasized its focus on "serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."
  • Previously, Cracker Barrel defended the logo change, stating the "heart and soul of Cracker Barrel haven’t changed.
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abc12/WJRT broke the news in Flint, United States on Monday, August 25, 2025.
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