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Trump defends government-funded ad campaigns: ‘I’m not promoting a candidate’

Trump says the spots are public-service messages as critics question $1.7 million in federal spending on ads that praise him and his agenda.

  • On Wednesday, President Donald Trump defended taxpayer-funded television ads, asserting they are "promoting the country" and not himself since he is not running for office.
  • The Department of Homeland Security awarded a $20 million contract to LMD Agency, Inc. for the campaign, with the administration spending more than $2 million to air spots on Fox News and other networks.
  • Congressional Democrats sent a Sept. 29 letter to Homeland Security Secretary Markwayne Mullin demanding answers within 48 hours, alleging the administration is "literally stealing their tax dollars to air campaign ads."
  • Legal friction emerged as attorneys for musician JMSN sent a cease-and-desist letter on Sept. 28 over unauthorized use of the song "Love me," while Federal Communications Commission Chair Brendan Carr said the ads do not "merit any sort of FCC review."
  • Administration officials maintain the spots are "public service announcements" because Trump is not on the November ballot, though lawmakers seek answers from Mullin within the 48-hour deadline.
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USA Today broke the news in New York, United States on Wednesday, September 30, 2026.
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