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Target Shifts Store Displays During Pride Month, Replacing Rainbow Flags with American Flags
- Target shifted its in-store Pride Month displays in early June 2025, featuring more traditional American patriotic themes in select locations across the US.
- This development came after several years of criticism, including a widely reported boycott that occurred two years prior in response to Target's Pride swimwear, which raised safety concerns and led to the withdrawal of certain products.
- Target limited its 2024 Pride collection sales to stores with prior market demand and scaled back large promotional displays while maintaining an online presence for Pride products.
- A Target spokesperson stated that selling products reflecting both Pride and Fourth of July traditions remains unchanged in 2025, emphasizing no adoption of political slogans like "America First."
- This shift reflects broader corporate caution amid pressure from political groups and changing public sentiment, prompting many brands to reduce public Pride Month engagement this year.
12 Articles
12 Articles
Springfield Pride Parade annual 'You Ball' benefits LGBTQ+ youth
SPRINGFIELD, Mass. (WWLP) - As part of the 4th annual Springfield Pride Parade weekend a fundrasing gala is supporting and celebrating LGBTQ+ youth. The Pride Parade Committee's annual ''You Ball Fundraising Gala' took place at MGM Springfield. It gave people a chance to dress up in their best attire, enjoy live performances and auctions. All proceeds go towards the committee's 'Safe Space Program' which provides inclusive and welcoming spaces f…
In the Swim of Things, Is America Ditching LGBTQ for Traditional?
In recent years, a trip to a Target department store on June 1 was the only reminder needed that the month is dedicated to celebrating “gay pride,” but not so this year. Instead of a prominent display of chest binders and swimsuits designed for “tucking” private parts, as seen at Target in the summer of 2023, the major U.S. retailer is celebrating “Coastal Classics” with red, white, and blue-themed clothing this summer. .@Target PRIDE colle…
Humbled 'Pride': Target, Apple, and Disney among companies scaling back annual LGBTQ sale-a-bration
Some things just go together: President Trump and Diet Coke. Tom Cruise and death-defying stunts. Target and Pride Month. Since launching its first campaign a decade ago, the big-box retailer has been one of the most eager participants in the annual weeks-long orgy of LGBTQ "representation," which finds free-spending, virtue-signaling brands sponsoring events, releasing collections of Pride-themed products, and festooning their logos with rainb…
Target stores look a little different this Pride Month - Washington Examiner
A biblical verse advises that pride comes before the fall. It appears Target might have heeded those words. It’s a brand new day at Target retail stores this June. Consumers will find each retail location a little different than in years past. Instead of being greeted with Pride Month merchandise upon entering Target locations, the retail giant has embraced good, old-fashioned patriotism this year. Where once the colors of the rainbow stood in p…
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