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Tropeaka advert probed by standards agency over undisclosed influencer deal
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Tropeaka advert probed by standards agency over undisclosed influencer deal
A TikTok promotional video that failed to disclose a commercial agreement has fallen foul of the Ad Standards Agency. A video by influencer Sophia Begg, who goes by the name Sopha Dopha, featuring a Tropeaka canned-matcha product – labelling the drink as her “current hyperfixation” – failed to disclose that it was a product she had collaborated with the brand to create. The agency said it received a complaint about said video, and it added: “The…
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