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Triple European Distinction for Piraeus' Yellow Rewards Program
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Piraeus' Yellow Loyalty Program won three top awards at the European Loyalty Awards 2026 ceremony, the largest loyalty awards event at a European level, which took place in London on September 3. The awards of the event were claimed by loyalty programs of leading companies internationally, such as: Mastercard, Shell, Vodafone, Philip Morris International, MediaWorld, KFC, Hilton, Hyatt, TUI, Starbucks, etc.
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The awards of the event were claimed by loyalty programs of leading companies internationally, such as: Mastercard, Shell, Vodafone, Philip Morris International, MediaWorld, KFC, Hilton, Hyatt, TUI, Starbucks, etc.
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