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TripAdvisor Sells TheFork for 700 M$ and Accelerates Its Shift Towards Experiences
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TripAdvisor has reached an agreement to sell TheFork to American Express for $700 million, in an operation that reinforces its strategy of concentrating on the business of experiences. The transaction, which the company plans to close before the end of 2026, is subject to labor consultations, regulatory approvals and usual conditions of closure. TheFork is TripAdvisor’s European restaurant management and reservation platform. According to the co…
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