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Exclusive: NFL Star Travis Kelce Takes Stake in Mattress Maker Sleep Number

Travis Kelce holds under 5% ownership and will feature in Sleep Number’s national campaigns during a three-year vesting period, reflecting confidence in sleep health opportunities.

Travis Kelce is joining Sleep Number as an investor and strategic partner in a three-year deal that will make him one of the company's top shareholders as it works to turn around its financial performance.

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Reuters broke the news in United Kingdom on Wednesday, January 28, 2026.
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