TRAVEX 2026: ASEAN tourism industry shifts focus to quality

TRAVEX 2026: ASEAN tourism industry shifts focus to quality

CEBU, Philippines – Travel has changed significantly post-pandemic, with tourists now looking for quality in experiences rather than quantity. That’s what tourism officials and entrepreneurs in Southeast Asia aim to address at the Association of Southeast Asian Nations (ASEAN) Travel Exchange from January 28 to 30 in Lapu-Lapu City.  TRAVEX, an annual flagship project of the ASEAN Tourism Forum (ATF), is a platform for tourism suppliers from acr…

TAT advances ‘Healing is the New Luxury’ vision at ASEAN Tourism Forum 2026 in Cebu

Tourism Authority of Thailand representatives take part in the ASEAN Tourism Forum 2026 in Cebu, the Philippines, showcasing Thailand’s “Healing is the New Luxury” vision and engaging with regional partners on quality-led, sustainable tourism development across ASEAN. PATTAYA, Thailand – The Tourism Authority of Thailand (TAT) today opened the Thailand Pavilion at TRAVEX, part of the ASEAN Tourism Forum 2026 (ATF 2026), taking place from 25–30 J…

Cebu hosts ASEAN Tourism Forum 2026, GCC visitor growth among priorities for member states

ATF 2026 has reinforced ASEAN’s collective commitment to cooperation, connectivity, and inclusive growth, setting the stage for a stronger, more...

TRAVEX 2026 Officially Kicks Off; Welcomes 600 Foreign Buyers and Local Sellers in Cebu

Cebu, Philippines, January 29, 2026 / TRAVELINDEX / The Association of Southeast Asian Nations’ (ASEAN) flagship travel trade exchange, TRAVEX 2026, officially opened its doors, gathering 271 buyers from 50 countries across the globe, 124 sellers, and 222 exhibitors at the newly purpose-built Mactan Expo Center in Lapu-Lapu City, Cebu, on Wednesday (Jan. 29). Philippines Department of Tourism (DOT) Secretary Christina Garcia Frasco led the openi…