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Translation replaces Burrell as McDonald's Black agency
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Translation replaces Burrell as McDonald's Black agency
McDonald’s has tapped Translation as its new agency of record for the African American consumer market, officially parting ways with its longtime partner, Burrell Communications, following a competitive review process. The move marks a significant shift for the Chicago-based fast food titan, which is leaning into what it calls a renewed push to “deepen cultural connection and … Continue reading "Translation replaces Burrell as McDonald’s Black a…
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