Poor Pakistan Form, 1 Bidder: PCB Sells Home Broadcasting Rights for Half Price
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8 Articles
The Pakistan Cricket Board had to sell the broadcasting rights for 25 domestic international matches for a price well below its reserve price. Against a reserve price of 600 million Pakistani rupees, bids of only 350 million rupees were received, with state broadcaster PTV being the sole buyer. Dues to previous broadcasters, team performance, and advertiser disinterest are believed to be the main reasons for this.
Pakistan Cricket Board Faces Major Financial Blow as Home Broadcast Rights Sold Below Reserve Price | 🏏 LatestLY
The Pakistan Cricket Board (PCB) has been forced to sell its domestic broadcast rights for 25 home international matches to state broadcaster PTV for PKR 350 million. This deal, finalized in early October 2026, covers matches from October 2026 to March 2027, including 5 Tests, 14 ODIs, and 6 T20Is. 🏏 Pakistan Cricket Board Faces Major Financial Blow as Home Broadcast Rights Sold Below Reserve Price.
Poor Pakistan form, 1 bidder: PCB sells home broadcasting rights for half price
The PCB sold home broadcasting rights for 25 internationals to PTV after receiving the only bid. The cut-price deal exposes weak market appetite, unpaid dues and the drag of Pakistan's poor form.
Tragedy Strikes Pakistan Cricket, Board Forced To Sell Broadcast Rights At Half Price: Report
With no consortium allowed to bid for the rights the state-owned Pakistan Television Corporation won with a low bid of 350 million, which is much lower than the reserve price set at 600 million rupees by the Board.
Pakistan: The impact of the country's cricket team's recent poor performance is now clearly visible on the earnings of the Pakistan Cricket Board (PCB). The PCB has been forced to sell the broadcasting rights of 25 international matches played on its home soil at half the original reserve price. During the tender process, only state-run broadcaster PTV was the only bidder […] The post Pakistan cricket's water is turning, broadcasting rights had …
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