1000 Service Employees: Trade Republic Invests Millions
14 Articles
14 Articles
The online broker has grown rapidly, but is always in criticism for lack of customer service. The company now steers against – away from chat bots and towards real people.
For a long time, Trade Republic was critical of weak support. Now, the Neobroker is investing millions in its customer service – and at the same time reacting to growing pressure from new EU rules.
Following ongoing criticism, Trade Republic wants to improve customer service: In the future, more than 1000 employees will be available around the clock for inquiries via telephone and live chat.
As much as Trade Republic is celebrated for its success story, the Neobroker continues to reap massive criticism for customer service. CEO Christian Hecker is now announcing a new strategy and admits his biggest mistake.
For a long time, Trade Republic was critical of weak support. Now, the Neobroker is investing millions in its customer service – and at the same time reacting to growing pressure from new EU rules.
Neobanks, in which the entire banking business can be handled via the in-house app, have for years stood for simple processes and favorable conditions. At the same time, customer service is considered a weak point: in situations where accounts are restricted or transactions raise questions, many users lack a direct contact person. Trade Republic has also recently intensified this criticism. According to the German Consumer Association, the numbe…
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