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Trade Intelligence Releases SA FMCG Market Size and Channel Report
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Trade Intelligence Releases SA FMCG Market Size and Channel Report
New data from Trade Intelligence has revealed key shifts in South Africa's FMCG retail landscape, with discounters and e-commerce formats outperforming other channels in 2024. Despite easing inflation, South African shoppers remain under economic pressure, leading to changing missions, increased cross-channel behaviour and format diversification among major retailers.
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