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Tracy Rohrbacher, Executive Director, Visit Pearland - caa
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Tracy Rohrbacher, Executive Director, Visit Pearland - caa
Invest: spoke with Tracy Rohrbacher, executive director of Visit Pearland, about how the city is sharpening its tourism strategy through sports, music, and experiential offerings. “A major part of our ongoing strategy is to position Pearland as a place to visit with intention,” Rohrbacher said. How has Pearland’s visitor economy changed over the past year, and what trends are shaping your strategy today? From our perspective at Visit Pearland …
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