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Toyota’s Maverick-Fighting Small Pickup Confirmed, ‘Not a Matter of If’ but When
- Toyota is exploring the introduction of a small truck model in the U.S. market to challenge rivals in the expanding segment of compact and affordable utility vehicles.
- This move follows rising demand for affordable small trucks as seen with Ford Maverick and Hyundai Santa Cruz sales growth and dealer requests.
- Toyota's development includes a smaller unibody model likely riding on the TNGA platform with hybrid options, aiming to offer competitive pricing near the Maverick's base.
- Mark Templin stated "we're looking at it" and Cooper Ericksen said Toyota "could do really well in that segment," highlighting strong internal interest despite no detailed commitment.
- If launched, this truck could help Toyota capture market share in the segment projected to grow further amid vehicle price inflation and affordability challenges.
11 Articles
11 Articles
Toyota advances in the analysis of a compact pick-up model that could be produced in the United States and other countries. It seeks to compete with the Ford Maverick
Toyota RAV4 ute imagined, and it could become a reality
A smaller, car-derived, sub-HiLux ute from Toyota appears to be in the pipeline, but it is unclear when it is due in showrooms – and if it will look as RAV4-like as these illustrations. Toyota is considering a smaller, car-derived ute for its US line-up to capitalise on the success of the Ford Maverick and Hyundai Santa Cruz family SUV-turned-pick-ups. And it could look something like these illustrations of a dual-cab ute based on the latest RA…
The success of the Ford Maverick does not escape the attention of Toyota's leaders and two of them have just revived the hope of the amateurs who are waiting for a compact van that is more affordable than the Tacoma in the North American market. "We are studying it," said Bloomberg in the last few days ...
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